Many small business have been looking around at the various opportunities on the internet to drive additional traffic and customers. As a result many have been enticed into spending thousands of dollars aver month on pay per click (PPC) advertising that's really not producing the results they had expected.
What many businesses don't realize, and many Denver SEO companies don't advertise, is that only 30% of people that search for a given keyword will click on one of the ads.
Google, Bing and Yahoo have all tried to increase this number by placing ads at the top of the search results in an attempt to disguise them as natural or organic results. But, the truth is that the majority of search engine traffic is clicking on the organic results.
There have been some interesting studies on what percentage of clicks a given spot will receive on Google. A 2013 study showed that the number 1 spot received 32.5% of the traffic for a given keyword. That's more than the paid ads combined!
What's even more surprising is that 91.7% of all traffic is going to the sites shown on page 1. That's simply astounding. It's literally impossible to purchase that amount of traffic.
What many small businesses also don't realize is that a company that specializes in local SEO can not only help them rank at the top of page 1 for their search terms, but some can help them really own page 1. What this means is that they will have various listings from places like Yelp, Facebook, BBB, etc., blanketing the first page - all pointing back to their business.
While this type of strategy isn't cheap, it's considerably cheaper than trying to gather traffic through PPC by bidding on traffic from these same keywords.
What many businesses don't realize, and many Denver SEO companies don't advertise, is that only 30% of people that search for a given keyword will click on one of the ads.
Google, Bing and Yahoo have all tried to increase this number by placing ads at the top of the search results in an attempt to disguise them as natural or organic results. But, the truth is that the majority of search engine traffic is clicking on the organic results.
There have been some interesting studies on what percentage of clicks a given spot will receive on Google. A 2013 study showed that the number 1 spot received 32.5% of the traffic for a given keyword. That's more than the paid ads combined!
What's even more surprising is that 91.7% of all traffic is going to the sites shown on page 1. That's simply astounding. It's literally impossible to purchase that amount of traffic.
What many small businesses also don't realize is that a company that specializes in local SEO can not only help them rank at the top of page 1 for their search terms, but some can help them really own page 1. What this means is that they will have various listings from places like Yelp, Facebook, BBB, etc., blanketing the first page - all pointing back to their business.
While this type of strategy isn't cheap, it's considerably cheaper than trying to gather traffic through PPC by bidding on traffic from these same keywords.